In working with business leaders around the world, we spend a lot of time talking about the values, philosophies, and cultures they need to guide and nurture innovation in their business. One of the key questions we are often asked is, “how can we drive engagement and ownership in the business for the new things we are trying to do?” …“how can we put some power into our strategy?”
Companies and organizations have many reasons for implementing change or pursuing new innovation strategies. Some change and innovation strategies aim to make a difference in our society, others to help the company remain resilient and yet others to strive for mere survival.
A recent study discussed on Brand 1 shows that as the processes in most companies become more highly optimized, many organizations begin to more closely resemble bureaucratic administrations than thriving business entities.