Your organization has a shadow – whether you want it or not. That shadow is always there; it is part of a natural process. However, the shadow is most likely to interfere with your ambitions and strategies during phases of organizational change, and often in unexpected ways.
Company leaders often wish for an organizational culture change, to make their companies more agile, innovative and growth-oriented. What many forget though, is that culture is deeply rooted in the organization’s DNA and unique history. That can make company culture as difficult to change as an individual’s personality.
Organizational leaders wish they could obtain transformational change without having to change the culture. That’s because changing the culture is so much more difficult and time consuming. They would love to get the benefits of change by keeping the status quo, but, that’s not how it works.
Many established companies struggle immensely with the concept of becoming more agile. On the one hand, they wish to react quickly to unforeseen circumstances by creating innovative opportunities. On the other hand, they fear that their size, level of establishment and need for structure might get in the way – or simply – that chaos will break loose if they even try.
Have you ever heard about Design Thinking? What comes to your mind when you hear it?
Creativity? Creation? Innovation?
In an increasingly volatile work environment, businesses are more predisposed to change than ever. Not only has the necessity for change increased, but there is also a new understanding of the nature of what needs to be changed.
Pareto’s Law, or Principle as it is sometimes called, states that 20% of any input gives 80% of its corresponding output, and that 80% of input will only yield the remaining 20% of output. This Law shows up everywhere.
Dynamic and super successful organizations such as Apple, Google and Virgin Airlines are showing us that making a unique organizational culture the focal point of all business endeavors pays off and offers many bonuses along the way.