Change Talk

18 Oct "We Are Not That Dumb, We Are Not That Smart": On The Scalability Of Innovation

Faced with decreasing market share caused by the "Pepsi Challenge" taste-test battle, Coca Cola launched “Mission Kansas” in the 1980s to reformulate Coke. As Pepsi was going sweeter, New Coke was to follow the trend in an attempt to take over the lead again with the altered taste.

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