Faced with decreasing market share caused by the "Pepsi Challenge" taste-test battle, Coca Cola launched “Mission Kansas” in the 1980s to reformulate Coke. As Pepsi was going sweeter, New Coke was to follow the trend in an attempt to take over the lead again with the altered taste.
Topics: Business Innovation, product innovation, disruptive change, Disruptive Innovation
In a study released by Gilbert and Bower, the authors extrapolate that when companies face major disruptions in their markets, the way their managers perceive that disruption influences a company’s response profoundly.
Topics: Organizational Transformation, Innovation, Change Management, Business Innovation, disruptive change
