Organizational storytelling is a new buzzword in the world of organization development. While for decades, nothing but quantitative data and process orientation mattered, we are now finally paying more attention to less tangible factors such as organizational culture and storytelling.
Demystifying Organizational Storytelling
Posted by
Erika Jacobi, Organizational Change and Innovation Consultant, C-Suite Executive Coach/Advisor on November 8, 2015
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Topics: organizational storytelling, Branding, corporate storytelling
Organizational Storytelling: Told and Untold Stories of Organizational Change
Posted by
Erika Jacobi, Organizational Change and Innovation Consultant, C-Suite Executive Coach/Advisor on April 17, 2015
Robert Galvin, former CEO of Motorola, once said he used to listen into daily life and conversations at Motorola as if they were a symphony. Entering the building, he would aim to understand how the musical masterpiece unfolded around him, noting the dissonances and the harmonies.
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Topics: Organizational Culture Change, organizational storytelling, Branding, corporate storytelling
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